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You Can Negotiate Anything

by Herb Cohen
🎧 24 min listen Negotiation

The master negotiator's playbook: every situation in life is a deal waiting to happen.

Key Ideas
Chapter 1 Everything in life is negotiable

Everything in life is negotiable, including prices, rules, and deadlines most people treat as sacred. Power in negotiation is mostly perception: whoev…

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You Can Negotiate Anything
Herb Cohen spent decades negotiating for governments,
corporations, and everyday people. His verdict? Almost
nothing in life is fixed. From salaries to hospital bills
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You Can Negotiate Anything

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