What is pre-suasion? book cover
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What is pre-suasion?

by Robert Cialdini
🎧 14 min listen Marketing & Sales

Learn to master the art of "front-loading" attention to get a "yes" before you even ask the question.

Key Ideas
Chapter 1 The Privileged Moment

Influence is about directing attention. By using tools like the "Focus Illusion," "Unity," and environmental priming, you can make the recipient recep…

Chapter 2 The Focus Illusion 🔒

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Chapter 3 The Geography of Influence 🔒

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Chapter 4 Words as Weapons 🔒

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Chapter 5 The 7th Principle: Unity 🔒

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Chapter 6 The Ethics of Pre-suasion 🔒

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Chapter 7 Implementing the "If/Then" Plan 🔒

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Chapter 8 Conclusion 🔒

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What is pre-suasion?
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What is pre-suasion?
Robert Cialdini, the father of persuasion, reveals that
the secret to influence isn't what you say, but when you
say it. Pre-suasion explores how to create "privileged
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What is pre-suasion?

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