Violate Them At Your Own Risk book cover
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Violate Them At Your Own Risk

by Al Ries, Jack Trout
🎧 24 min listen Marketing & Sales

22 immutable laws of marketing - break them and your brand pays the price.

Key Ideas
Chapter 1 Being first in a category beats being better - the mind

Being first in a category beats being better - the mind, not the market, is the battlefield. Extending a powerful brand into new categories almost alw…

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Violate Them At Your Own Risk
Al Ries and Jack Trout spent decades watching brilliant
companies self-destruct by ignoring forces more powerful
than budgets or talent. In this sharp, story-driven book,
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Violate Them At Your Own Risk

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