To Sell is Human book cover
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To Sell is Human

by Daniel H. Pink
🎧 26 min listen Marketing & Sales

The surprising truth about moving others - and why we're all in sales now.

Key Ideas
Chapter 1 40% of our work time is spent moving others, regardless of job title

40% of our work time is spent moving others, regardless of job title. The old 'Always Be Closing' mantra is dead - replaced by 'Attunement, Buoyancy, …

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To Sell is Human
Daniel Pink upends everything you think you know about
selling. Drawing on social science, behavioral economics,
and field research, he reveals that nearly 40% of our work
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To Sell is Human

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