The Tipping Point book cover

The Tipping Point

by Malcolm Gladwell
🎧 26 min listen Society & Culture

The moment a small idea becomes an unstoppable epidemic - and how to spark one.

Key Ideas
Chapter 1 A tiny handful of socially extraordinary people - not the ma…

A tiny handful of socially extraordinary people - not the masses - ignite almost every epidemic. Whether a message sticks is less about its content an…

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The Tipping Point
Why did crime in New York City suddenly collapse in the
1990s? Why does one person start a fashion trend while
thousands cannot? Malcolm Gladwell reveals the hidden
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The Tipping Point

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