The Three Value Conversations book cover
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The Three Value Conversations

by Erik Peterson, Tim Riesterer
🎧 24 min listen Marketing & Sales

Three conversations that separate elite sellers from everyone else who just pitches features.

Key Ideas
Chapter 1 Your biggest competitor is not a rival company but your cust…

Your biggest competitor is not a rival company but your customer's decision to do nothing at all. Salespeople who lead with risk and loss language win…

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The Three Value Conversations
Most salespeople lose deals not because of price, but
because they never learn to have the right conversations
at the right moments. Erik Peterson and Tim Riesterer
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The Three Value Conversations

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