Name: The Science of Likability
Availability: InStock
Author: Patrick King

Key Ideas

Chapter 1 The Code of Charisma

Likability is a learnable science, not a trait. By using psychological tools like validation, similarity, and vulnerability, you can hack the social c…

Chapter 2 The Law of Similarity 🔒

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Chapter 3 The Power of Imperfection 🔒

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Chapter 4 The Art of Association 🔒

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Chapter 5 Validation and Listening 🔒

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Chapter 6 Reciprocity and Fairness 🔒

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Chapter 7 Familiarity and Consistency 🔒

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Chapter 8 Conclusion 🔒

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The Science of Likability

Patrick King dissects social interaction into scientific

principles. From the Pratfall Effect to the power of

association, learn how to master the subconscious cues

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The Science of Likability

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