The Four book cover

The Four

by Scott Galloway
🎧 24 min listen Career & Business

How four tech giants rewired commerce, culture, and your brain - and what to do about it.

Key Ideas
Chapter 1 Amazon is not a retailer - it is a tax on all commerce

Amazon is not a retailer - it is a tax on all commerce, collecting rent from every transaction it touches. Apple is the world's greatest luxury brand …

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The Four
Amazon, Apple, Facebook, and Google have more power over
your daily life than any government. Scott Galloway
dissects how each company hijacked a primal human
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