Story book cover
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Story

by Robert McKee
🎧 24 min listen Marketing & Sales

Master the timeless principles of story that move audiences, close deals, and change minds.

Key Ideas
Chapter 1 Cliche is not just lazy writing - it is the proof that a wri…

Cliche is not just lazy writing - it is the proof that a writer hasn't yet faced the truth of their story. Every great scene is a miniature story with…

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Story
Robert McKee spent decades teaching Hollywood's greatest
storytellers one truth: structure isn't a cage, it's a
catapult. In Story, he dismantles the myths of natural
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Story

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