Selling to the Old Brain book cover
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Selling to the Old Brain

by Patrick Renvoise, Christophe Morin
🎧 25 min listen Marketing & Sales

The neuroscience secret that makes buyers say yes before they know why.

Key Ideas
Chapter 1 The neocortex thinks

The neocortex thinks, but the old brain decides - and it only cares about survival. Your prospect's old brain is self-centered, contrast-driven, and r…

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Selling to the Old Brain
Every buying decision is made by a primitive brain
structure that ignores logic, facts, and features.
Renvoise and Morin decode the exact triggers that activate
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Selling to the Old Brain

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