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Sell Like A Spy

by Jeremy Hurewitz
🎧 24 min listen Marketing & Sales

Spy tradecraft meets sales strategy - build trust, read people, and close like a pro.

Key Ideas
Chapter 1 Spies never ask direct questions - they use elicitation to m…

Spies never ask direct questions - they use elicitation to make targets volunteer the truth. Your 'legend' is your personal backstory, and crafting it…

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Sell Like A Spy
What do CIA officers and top salespeople have in common?
They both win by understanding people faster than anyone
else. Jeremy Hurewitz, drawing on interviews with former
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Sell Like A Spy

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