Red Thread Thinking book cover

Red Thread Thinking

by Debra Kaye and Karen Kelly
🎧 24 min listen Marketing & Sales

Link the unexpected to create innovations people can't resist or forget.

Key Ideas
Chapter 1 Innovation isn't invention - it's recombination of what alre…

Innovation isn't invention - it's recombination of what already exists in culture. The strongest ideas feel familiar and surprising at exactly the sam…

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Red Thread Thinking
Every breakthrough product, campaign, or idea has a hidden
thread connecting it to something people already love.
Debra Kaye reveals how the most successful innovators
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Red Thread Thinking

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