R.E.D. Marketing book cover
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R.E.D. Marketing

by Greg Creed, Ken Muench
🎧 15 min listen Marketing & Sales

The three forces that make customers choose you every time, without thinking twice.

Key Ideas
Chapter 1 Being easy to buy matters more than being loved by customers

Being easy to buy matters more than being loved by customers. Cultural relevance fades fast, but category relevance lasts decades. Distinctive assets,…

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R.E.D. Marketing
Most brands shout louder and wonder why nobody listens.
R.E.D. Marketing flips the script. Greg Creed and Ken
Muench built Taco Bell into a cultural juggernaut using
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R.E.D. Marketing

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