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Purple Cow

by Seth Godin
🎧 24 min listen Marketing & Sales

In a world drowning in ads, the only marketing that works is building something worth talking about.

Key Ideas
Chapter 1 The TV-industrial complex is broken - buying ads to fund mor…

The TV-industrial complex is broken - buying ads to fund more ads no longer works. Safe products are invisible; the riskiest thing you can do today is…

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Purple Cow
Seth Godin declares that traditional advertising is dead.
The TV-industrial complex that made mass marketing
possible has collapsed, and the safe, the average, and the
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Purple Cow

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