Obviously Awesome book cover
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Obviously Awesome

by April Dunford
🎧 25 min listen Marketing & Sales

Stop selling what your product does. Start owning the category it belongs in.

Key Ideas
Chapter 1 Your product's biggest weakness can become the anchor of you…

Your product's biggest weakness can become the anchor of your strongest positioning. Customers can't evaluate what they can't categorize - framing pre…

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Obviously Awesome
Most companies spend years explaining their product
instead of positioning it. April Dunford, who has
repositioned over 200 products, reveals why customers
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Obviously Awesome

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