Me, My Customer, and AI book cover
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Me, My Customer, and AI

by Henrik Werdelin, Nicholas Thorne
🎧 24 min listen Marketing & Sales

How AI helps marketers finally understand the one person who matters most.

Key Ideas
Chapter 1 Mass marketing is dead - the future belongs to brands that c…

Mass marketing is dead - the future belongs to brands that can speak to one person at a time, at scale. AI doesn't replace the marketer; it replaces t…

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Me, My Customer, and AI
Marketing has always been a guessing game. You build
personas, run focus groups, and hope you got it right. But
what if AI could collapse the distance between you and a
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Me, My Customer, and AI

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