Marketing Artificial Intelligence book cover
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Marketing Artificial Intelligence

by Paul Roetzer, Mike Kaput
🎧 24 min listen Marketing & Sales

Two marketers reveal how AI is quietly reshaping every corner of the industry - and what to do now.

Key Ideas
Chapter 1 Most marketers are already using AI without knowing it - ins…

Most marketers are already using AI without knowing it - inside tools they open every day. The biggest risk isn't AI taking your job; it's a competito…

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Marketing Artificial Intelligence
Paul Roetzer and Mike Kaput built one of marketing's first
AI-focused institutes and watched the industry sleepwalk
toward a seismic shift. This book maps exactly where AI is
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Marketing Artificial Intelligence

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