Made to Stick book cover
Zehn / Books / Marketing & Sales

Made to Stick

by Chip Heath, Dan Heath
🎧 23 min listen Marketing & Sales

The science behind why certain ideas catch on and spread while others vanish without a trace.

Key Ideas
Chapter 1 Experts are actually worse at communicating ideas because th…

Experts are actually worse at communicating ideas because they forget what it felt like not to know. Adding more details to an idea makes it less memo…

Listen to the Full Summary

Zehn gives you a professionally narrated audio summary you can play anywhere — commute, gym, or eyes closed at home.

  • Full audio summary in 23 min
  • Speed control from 0.5× to 2×
  • Ask AI any question while listening
  • Sleep timer & bookmarks built in
← Made to Stick
☰
⋮
Made to Stick
🤖 Ask AI
🔖 Bookmarks
2:47 23:14
↺10
10↻
Timer: OFF
Speed: 1.0×
Subtitle: OFF

Follow Along Word by Word

Turn on Subtitle mode and Zehn syncs live captions to every word as it plays — so you can read and listen at the same time.

  • Live subtitles synced to audio
  • Highlight the active sentence
  • Works in any language
  • Toggle on or off any time
Made to Stick
Some ideas stick around forever. Others disappear the
moment they leave your mouth. Chip and Dan Heath spent
years cracking the code on what makes messages memorable,
↺
↻
Made to Stick

Listen Free on Zehn

Get the full 23 min audio summary of Made to Stick — plus 2,000+ more books across every language.

Download on App Store Get it on Google Play
23 minDuration
EnglishLanguage
Marketing & SalesCategory
7 daysFree trial