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Irresistible

by Adam Alter
🎧 24 min listen Psychology

The hidden forces turning screens, apps, and feeds into traps you never chose.

Key Ideas
Chapter 1 Behavioral addictions hijack the same dopamine pathways as cocaine

Behavioral addictions hijack the same dopamine pathways as cocaine, no substance required. Endless scroll was invented by accident, then kept because …

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Irresistible
Behavioral addiction has quietly become the defining
disease of our era, and almost no one saw it coming. Adam
Alter reveals how tech engineers, game designers, and
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Irresistible

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