Influence book cover

Influence

by Robert B. Cialdini
🎧 25 min listen Marketing & Sales

Six hidden triggers make you say yes before you even realize you've decided.

Key Ideas
Chapter 1 Saying yes to a small request doubles the chance you'll say…

Saying yes to a small request doubles the chance you'll say yes to a much bigger one later. People follow what others are doing most powerfully when t…

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Influence
Every day, salespeople, politicians, advertisers, and even
friends use six scientifically proven levers to steer your
decisions without your knowledge. Robert Cialdini spent
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Influence

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