Name: How Brands Grow
Availability: InStock
Author: Prof. Byron Sharp

Key Ideas

Chapter 1 The Massive Delusion of Loyalty

Brand growth is driven less by loyalty programs and more by reaching more buyers. Since purchase frequency is similar across brands, expanding market …

Chapter 2 The Double Jeopardy Law 🔒

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Chapter 3 The Power of Light Buyers 🔒

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Chapter 4 Mental Availability 🔒

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Chapter 5 Physical Availability 🔒

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Chapter 6 The Toxic Trap of Price Promotions 🔒

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Chapter 7 Distinctive Brand Assets 🔒

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Chapter 8 Conclusion: The Radiant Science of Growth 🔒

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How Brands Grow

How Brands Grow challenges traditional marketing myths

with evidence-based insights. It explains why growth comes

from increasing market penetration, reaching light and

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How Brands Grow

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