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Hope Is Not a Strategy

by Rick Page
🎧 24 min listen Marketing & Sales

The field-tested sales framework that replaces wishful thinking with repeatable wins.

Key Ideas
Chapter 1 Most lost deals were never truly qualified - salespeople fal…

Most lost deals were never truly qualified - salespeople fall in love with opportunities that were never real. Political access, not product superiori…

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Hope Is Not a Strategy
Too many deals are lost not because the salesperson lacked
talent but because they lacked a plan. Rick Page, who
trained sales teams at over 200 Fortune 500 companies,
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Hope Is Not a Strategy

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