Hooked book cover

Hooked

by Nir Eyal
🎧 15 min listen Marketing & Sales

Learn the four-step Hook Model that makes products irresistibly habit-forming.

Key Ideas
Chapter 1 Habits form not from rewards, but from the anticipation of rewards

Habits form not from rewards, but from the anticipation of rewards. Variable rewards are more addictive than predictable ones, like a slot machine vs …

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Hooked
Every product you can't stop using was engineered that
way. Nir Eyal spent years researching why some products
capture attention and never let go. In Hooked, he reveals
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Hooked

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