Hit Makers book cover
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Hit Makers

by Derek Thompson
🎧 14 min listen Marketing & Sales

The hidden science behind why certain songs, products, and ideas become massive hits.

Key Ideas
Chapter 1 Hits rarely succeed because they're new - they win because t…

Hits rarely succeed because they're new - they win because they feel familiar in a surprising way. Radio repetition didn't kill songs; it's what made …

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Hit Makers
Why does one song become a cultural phenomenon while a
nearly identical one vanishes? Derek Thompson digs into
the secret machinery of popularity - and what he finds
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Hit Makers

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