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Getting to Yes

by Roger Fisher, WIlliam Ury, Bruce Patton
🎧 24 min listen Negotiation

The proven method for reaching mutual agreements without conflict or caving.

Key Ideas
Chapter 1 Arguing over positions hardens conflict - focusing on intere…

Arguing over positions hardens conflict - focusing on interests beneath those positions dissolves it. Your BATNA, not your bluster, is your real sourc…

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Getting to Yes
Most negotiations end with someone losing. Fisher, Ury,
and Patton spent decades at Harvard studying why - and
found a better way. Principled Negotiation cuts through
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Getting to Yes

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