Crossing the Chasm book cover

Crossing the Chasm

by Geoffrey A. Moore
🎧 17 min listen Career & Business

Why great tech products stall before mainstream success and how to break through.

Key Ideas
Chapter 1 Early adopters and mainstream buyers want completely opposit…

Early adopters and mainstream buyers want completely opposite things from the same product. The biggest threat to a tech company is its own early succ…

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Crossing the Chasm
Most tech products die not because they fail early, but
because they succeed too soon. Geoffrey Moore reveals the
invisible gap between early adopters and the mainstream
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Crossing the Chasm

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