Conversations That Win the Complex Sale book cover

Conversations That Win the Complex Sale

by Erik Peterson, Tim Riesterer
🎧 24 min listen Marketing & Sales

Master the high-stakes conversations that separate winners from also-rans in complex B2B sales.

Key Ideas
Chapter 1 Your customer's biggest competitor isn't you - it's their ow…

Your customer's biggest competitor isn't you - it's their own decision to do nothing. The 'Status Quo Trap' keeps buyers frozen even when your solutio…

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Conversations That Win the Complex Sal…
Most salespeople lose deals not on price or product, but
on how they talk. Erik Peterson and Tim Riesterer reveal
why conventional wisdom about customer conversations
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Conversations That Win the Complex Sale

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