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Built to Last

by Jim Collison
🎧 25 min listen Leadership

What separates companies that endure decades from those that flame out fast?

Key Ideas
Chapter 1 Visionary companies are built around a core ideology

Visionary companies are built around a core ideology, not a single great product or leader. The 'Genius of the AND' beats the 'Tyranny of the OR' - yo…

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Built to Last
Jim Collins and Jerry Porras studied 18 legendary
companies over 100 years and found the answer wasn't a
great idea or a charismatic CEO. Built to Last reveals the
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Built to Last

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