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Building a StoryBrand 2.0

by Donald Miller
🎧 24 min listen Marketing & Sales

Clarify your message so customers listen, engage, and buy.

Key Ideas
Chapter 1 Customers don't buy the best product - they buy the one they…

Customers don't buy the best product - they buy the one they understand fastest. Your brand is not the hero; your customer is, and you are their guide…

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Building a StoryBrand 2.0
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Building a StoryBrand 2.0
Most businesses lose customers not because their product
fails but because their message confuses. Donald Miller's
StoryBrand framework borrows the oldest storytelling
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Building a StoryBrand 2.0

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