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Be the Go-To

by Theresa M. Lina
🎧 24 min listen Marketing & Sales

Stop competing on price. Become the only choice clients think of first.

Key Ideas
Chapter 1 Being the best at what you do almost never makes you the go-…

Being the best at what you do almost never makes you the go-to - being the most clearly positioned does. Your Go-To Position lives at the intersection…

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Be the Go-To
Most experts are invisible in plain sight: talented,
hardworking, and completely forgettable to the buyers who
matter. Theresa M. Lina spent decades studying why some
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Be the Go-To

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