American Icon book cover

American Icon

by Bruce G. Hoffman
🎧 16 min listen Biography & Memoir

How Alan Mulally pulled Ford back from the edge and changed American business forever.

Key Ideas
Chapter 1 Mulally walked into his first Ford meeting and found executi…

Mulally walked into his first Ford meeting and found executives hiding bad news from each other. Ford mortgaged every single asset it owned, including…

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American Icon
Ford was weeks from collapse. The board was desperate. And
the man they hired had never built a car. Alan Mulally
came from Boeing with a radical idea: that honesty,
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