All Marketers Are Liars book cover
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All Marketers Are Liars

by Seth Godin
🎧 23 min listen Marketing & Sales

Great marketing isn't about truth. It's about the stories people want to believe.

Key Ideas
Chapter 1 Consumers don't buy products

Consumers don't buy products, they buy stories that confirm what they already believe about the world. A lie that resonates with someone's worldview f…

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All Marketers Are Liars
Seth Godin argues that every successful marketer is a
storyteller, and every consumer is a willing participant
in the lie. The best products don't win. The best stories
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All Marketers Are Liars

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