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80/20 Sales and Marketing

by Perry Marshal
🎧 23 min listen Marketing & Sales

Stop chasing everyone. The 80/20 rule reveals who to target, what to sell, and when to stop.

Key Ideas
Chapter 1 Most salespeople spend 80% of their effort on customers who…

Most salespeople spend 80% of their effort on customers who deliver only 20% of their revenue. Perry Marshall's ruthless application of the Pareto Pri…

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80/20 Sales and Marketing
Most salespeople spend 80% of their effort on customers
who deliver only 20% of their revenue. Perry Marshall's
ruthless application of the Pareto Principle to sales and
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↻
80/20 Sales and Marketing

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