01
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Rich Dad Poor Dad

Robert T. Kiyosaki

The book that introduced millions to the difference between assets and liabilities. Kiyosaki's core idea: the rich make money work for them, while others work for money.

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02
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Zero to One

Peter Thiel & Blake Masters

Thiel's contrarian playbook: don't compete, create a monopoly. The best businesses build something entirely new — they go from 0 to 1, not 1 to n.

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03
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Good to Great

Jim Collins

Collins studied 11 companies that made the leap from good to great and sustained it for 15+ years. The answer isn't what most people expect.

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04
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The Business of the 21st Century

Robert T. Kiyosaki

Kiyosaki's case for network marketing as the most accessible path to building real assets and financial freedom.

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05
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Good Strategy, Bad Strategy

Richard Rumelt

Most 'strategy' is just a list of goals with a motivational tagline. Rumelt explains what real strategy actually looks like — and why so few organizations have it.

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06
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The Innovator's Dilemma

Clayton Christensen

Why great companies fail by doing everything right. Christensen's theory of disruptive innovation is one of the most influential business ideas of the past 30 years.

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07
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The Science of Scaling

Benjamin Hardy & Blake Erickson

Why audacious, seemingly impossible goals lead to better results than cautious, 'realistic' ones — and how to use them to filter for commitment.

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08
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How Brands Grow

Prof. Byron Sharp

Data-driven evidence for what actually grows brands — and it's not loyalty. Sharp's research shows penetration beats retention almost every time.

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09
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Moneyball

Michael Lewis

How a broke baseball team used data to compete with giants. The story behind analytics-driven decision making — applicable far beyond sports.

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10
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The Third Door

Alex Banayan

How a 19-year-old crashed his way to interviews with Bill Gates, Warren Buffett, and Lady Gaga. The third door is always there — most people just don't look for it.

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